Recently, we had the enormous pleasure of interviewing Ce Ce Chin, the innovative and amazing designer behind the brand Eighty Twenty. Ce Ce, who has worked with Michael Kors and Calvin Klein was on the hunt for a stylish shoe that combines everyday wear with a unique downtown aesthetic, and when we was unable to find it, she started her own line! We love her approach, her aesthetic, and of course, the hidden wedge that is unique to Eighty Twenty. Read on for our interview with Ce Ce!
1. The name 80%20 comes from the spot-on observation that women tend to wear 20% of their wardrobe 80% of the time. What are 4 items you believe should be in a woman’s favorite 20% this F/W 2012?
1) Our Clyde western boot with the Original Hidden Wedge. Western is so in right now, but it’s still important to keep it subtle.
2) Our Seanne Herringbone haircalf cut out wedge. Tailored printed haircalf is preppy chic!
3) Our Ashby Two Tone Loafer- Black and Bronze leather.
4) Our Classic Eliotte Desert Boot in Suede with a stamped pony print.
2. The “hidden wedge” is the hallmark of the 80%20 brand. How do you find ways to keep the concept current and on trend?
I’m always looking at people’s shoes and challenged to integrate the concept into new silhouettes. I like shopping in other cities- recently went to Istanbul and Seoul- great to see what trends exist on the other side of the world.
3. What current footwear trend is your favorite?
Tapestry and Brocade. We have some good ones for upcoming Resort 12!
4. What are some styling tips you can offer for women looking to build an outfit around a tapestry printed shoe?
You can do two things:
1) Wear all black and have your tapestry shoe stand “out”
2) Wear all Tapestry and have your tapestry shoe stand “in”!
5. Your willingness to work with Barefoot Tess has brought fashionable, trendy footwear to women who wear larger shoe sizes. Do you think it’s important to bring about a change in the way the fashion industry views women who wear sizes above a 10?
Sure, I feel that the customer who wears size 10 and above is overlooked. She’s always looking for something that is feminine and I don’t think she has that many resources. Barefoot Tess has cornered the market here!